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Industry Update
5th august 2009
DNA |
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Nirmal Lifestyle Limited, in a first of its kind endeavor has announced a tie up with United States Tennis Association (USTA) to launch US open branded real estate development in India. The exclusive tie-up is pursuant to Nirmal Lifestyle’s promise of offering unique features in the twenty lifestyle cities announced by the realty major.
Dharmesh Jain, chairman and managing director, Nirmal Lifestyle, said, “our objective in typing up with the greatest sporting brand like US Open is to bring world class sporting infrastructure and experience to the nation. The US Open also exemplifies the values and lifestyle we want people to experience when they choose to stay in our international standard Nirmal Lifestyle cities.”
With the tie up, Nirmal Lifestyle will recreate a replica of US open clubs, villas, a world –class tennis academy and several other features, that will translate the character and feel of the global sporting brand to Indian realty. In order to lend a sporting characteristic and flavour to each of its lifestyle cities, Nirmal Lifestyle has associated with Total Sports Asia (TSA) to bring leading sporting brands from all over the world to its Lifestyle cities. |
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| We believe in "Future"
and we have created it in Mumbai. And now, Nirmal
Lifestyle plans to leave its mark in other cities
across India. |
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